Privacy Policy

Last updated: May 2026

At Bricklane.lk, we respect your privacy. This Privacy Policy explains what information we collect when you use our website, join our waitlist, register interest in a product, or send us a message through our contact form.

Bricklane.lk is currently a pre-launch website for an independent Sri Lankan store focused on authentic LEGO® sets.

Information we collect

When you join the waitlist, we may collect:

• Your name
• Your email address, if provided
• Your WhatsApp number, if provided
• Your city
• Your age range, if provided
• Your favourite LEGO® theme, if provided
• The product or set you showed interest in, if you clicked Join waitlist from a product card
• Your consent to receive launch updates and availability alerts

When you use the contact form, we may collect:

• Your name
• Your email address
• Your message type, such as general question, supplier inquiry, education inquiry, data removal request, or other
• Your message

We may also collect basic website and marketing information, such as UTM source, campaign, and medium, to understand where visitors and signups come from.

How we use your information

• Send Bricklane launch updates
• Contact you about early-access stock or product availability
• Understand which LEGO® sets and themes customers are interested in
• Respond to questions, supplier messages, education inquiries, or data removal requests
• Improve the website and launch experience
• Understand marketing performance and traffic sources

We do not sell your personal information.

Contact preferences

If you provide both email and WhatsApp, we may use either method to contact you about Bricklane launch updates or your inquiry.

If you only provide one contact method, we will use that method.

You can ask us to stop contacting you at any time through our Contact page.

Cookies and analytics

Bricklane.lk may use cookies or similar technologies for analytics, traffic measurement, and marketing performance tracking.

These tools help us understand how visitors find and use the website. You can control or block cookies through your browser settings.

Data storage and protection

Your information is handled using trusted cloud-based services used to operate the Bricklane.lk website, forms, analytics, and internal records.

We take reasonable steps to protect your information and limit access to people or services that need it to operate the website, manage waitlist submissions, respond to messages, or prepare for launch.

Sharing your information

We do not sell or rent your information.

We may use trusted service providers to help operate the website, process form submissions, store records, manage analytics, or communicate with users. These providers only receive information needed to support those services.

We may also disclose information if required by law.

Your choices

You can request that we correct or remove information you have submitted.

To request removal of your data, please use our Contact page and choose Data removal request as the message type.

Contact us

For privacy questions, data removal requests, or general questions, please use our Contact page.

LEGO disclaimer

LEGO® is a trademark of the LEGO Group. Bricklane.lk is not affiliated with, sponsored by, or endorsed by the LEGO Group.